Who We Are
After 3 years of university studying Anglistics and History, Birgit Bräckle decided to found her own promotion company BROOKE-LYNN PROMOTION in 1996. Since then she has been working as a freelancer for well known companies such as KOCH International and Splendido Promotion, Sweden Rock Festival, Repertoire Records and many more. Her long term experience, her knowledge of the music business and her numerous media contacts make her a competent business partner.
She works from the Stuttgart office in the fields of rock / blues / metal press, online, yellow press, event and radio promotion. As a long-time radio promoter, she personally visits the broadcasters in Southern Germany and takes care of the artists. In addition, BROOKE-LYNN PROMOTION has a network of several experienced, competent freelance promoters who enjoy our fullest confidence and work on topics as needed. For Merchansing/Product Development/Creative Services, BROOKE-LYNN PROMOTION is working with a long-time business partner located in Brooklyn, New York.CONTACT US
What we do
BROOKE-LYNN PROMOTION is an established constant in the music industry since 1996. This full service agency functions as a liason and key contact between Artist, Label and the Media. The broad musical genre serviced by BROOKE-LYNN PROMOTION ranges from Rock to Metal and Blues, and offers publicity in such diverse fields as press, e-commerce, radio, TV and brand marketing. We are operating domestically as well as international. Our various contacts worldwide cater to each specific demographic and guarantee successful work relationships.
BROOKE-LYNN PROMOTION has built a target directory of media partners, freelance journalists, rock magazines, yellow press, fanzines, trend-journals and daily papers, who have become personal, and even friendly, contacts over the years.
Even for people inside the Music business, it is getting more and more complicated to overview the radio field and to be always informed which station has which format. BROOKE-LYNN PROMOTION directs its attention to radio promotion. With a national team, the stations can be visited and contacted constantly. By doing this, personal contacts will be cultivated and information about the latest trends and changes in editorial staff will be known immediately.
Without a doubt, Internet has become the most important information channel. Within the WorldWideWeb, there are a huge number of magazines, radios and TV stations that have chosen the internet as their only form of publication is constantly growing. BROOKE-LYNN PROMOTION is laying a close eye on these media partners. Our newsletter, e-mail updates posts on social media platforms and regular telephone contacting make sure that our partners receive news about our artists immediately.
An artist needs a responsible agent on the spot; not only for promotion tours or TV interviews, but for concerts and tours as well. BROOKE-LYNN PROMOTION cares about the best presentation of the artist and shields him from stress and trouble during press conferences, interviews, promotion trips as well as Meet & Greets.
At events and festivals, it is particularly important that cooperation with the media is guaranteed well in advance. Presenters have to be acquired, news have to be spread, and pre- and post-reporting has to be launched. Moreover, the journalists need a reliable contact person for questions and the accreditation procedure; file copies have to be requested, viewed and processed. As contact for the media presenters and journalists we take care about a smooth cooperation in the pre-run of the festival, secure the mutual flow of information and handle the accreditations of the journalists. Of course, we are also on site with our team and take care of the interests of the media and business partners present, as well as the artists we serve. From 2001 to 2016 BROOKE-LYNN PROMOTION was the official representative for the abovementioned services at Sweden Rock Festival. From 2007 to 2015, we worked as PR contact and media accreditation office for the German festivals Bang Your Head and Rock Of Ages. Other festivals we have worked for: eWig Rocken Festival, Metal Forever Festival, Olensfest, Sleaze Fest, Via Los Tioz Festival…. Tours, release parties and individual events have to be advertised as well. We place tour announcements in the form of interviews, event announcements, raffles, pre-reporting and CD reviews in the media, help with the search for presenters, organize press conferences and are the contact person for the local press offices and organizers. Special events such as autograph sessions, shop gigs and release parties are organized and carried out by us in close cooperation with the organizers, the tour management and the relevant media.